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In the meantime…
Ever notice how quickly marketers follow up after you download something, join a list, or click “yes” to a free resource?
There’s a reason.
Right after we take a small action, we’re often more receptive to a related next step.
This is part of what’s called the commitment-and-consistency effect: our brains like our actions to make sense together.
You said yes to the download; so opening the email or taking the next step now feels more relevant than it might later.
That’s why the best marketers don’t wait three weeks to welcome you. They know interest has a shelf life - and that a small decision can make the next, aligned action easier to take.
So rather than use this moment to send you deeper into a funnel, let’s leverage it for you…
Here’s a quick writing experiment to try right now
Think of one thing you’ve been wanting to move forward on, but haven’t yet.
Like a work project, a conversation you want to have, a healthy habit, a creative idea, a goal, starting an entrepreneurial project… .
Name the thing you’ve been wanting to do.
Be specific about what it is.
Next, Write - ‘Moving this forward matters to me because… “ Write for one or two minutes - this doesn’t have to be long.
Finally, write down what the smallest physical action you can take in the next five minutes is.
Make it visible and specific: open a document, write a subject line, put on your shoes, find the phone number, set a 10-minute timer.Then do that action before you leave this page.
Something useful happens when you take the first step…
The thing you’ve been avoiding stops being just an idea you keep carrying around trying to force motivation on, to something you’re actually doing.
That one small action gives you evidence: I’m a person who can move this forward.
It changes your relationship with the goal or project and instead of “How do I finally start?” it’s “What’s my next step?”
That’s one reason a small, specific action can be so powerful: it changes an intention into an experience of motion and follow-through.
Watch your inbox at the start of the week for Brain X Writing..
— Aine